Marketing · Data · Strategy
Marketing Strategist & Data Analyst
I build brands, run campaigns, and read the data that makes both better — across the digital ecosystem, from B2C mobile apps to B2B SaaS.
Selected Work
Building identities from scratch — visual systems, brand voice, positioning, and everything that makes a brand feel unmistakably like itself.
Performance campaigns built on persona psychology and motivation-based creatives — because the right message to the right person changes everything.
Organic growth that compounds — zero to DA 30 and 500K monthly impressions in under a year, built on content strategy and technical fundamentals.
AWS Marketplace, white-label GTM, channel partner programs, trade show execution — $50K event budget, 130+ MQLs, 38 SQLs.
Blogs, long-form articles, and written pieces that build authority, educate audiences, and give a brand something worth reading.
Marketing intelligence through data — cohort analysis, attribution modeling, and dashboards that turn campaign numbers into actionable decisions.
Marketing tools I designed and built with AI — an instant brand-collateral generator and an AI social planner with predicted per-persona scoring. Strategy, shipped as software.