A Cooking Game Launch
In-house video production for a mobile simulation game's market entry — from pre-launch teaser strategy to a celebrity-led brand campaign.
The Challenge
Saturated genre, similar target audience as Cooking Diary, Restaurant Story, and a dozen others. The brief: launch a trailer that communicated the full depth of a restaurant business simulation — not just cooking, but building, expanding, competing — in under 90 seconds. No agency. Entirely in-house.
I owned the creative from concept to delivery: pitched the creative direction, built frame-by-frame storyboards in Canva (and on paper), wrote the script, and coordinated execution with the design team. Pre-AI — every frame was manual.
My Role
Worth Noting
This was pre-AI era — no generative tools, no shortcuts. Every frame storyboarded by hand (and in Canva), every asset coordinated manually with the design team. The result speaks for itself.
Asset 01 — Game Promo Trailer
The Official Launch Trailer
The first real look at the game — equivalent to a movie trailer. Designed to communicate the full experience of owning a restaurant business in under 90 seconds, timed as the first major milestone in the pre-launch GTM calendar.
Click to watch on YouTube ↗
The Result
The game's most-viewed piece of content. 892K organic YouTube views — no paid amplification. Distributed via in-app surfacing, social cross-posting, and community seeding.
Asset 02 — Celebrity Brand Commercial
User POV Campaign with a Reality TV Star
Instead of showcasing features, we put the camera in the hands of the user. Partnered with a local celebrity in the food niche — already trusted by the game's target audience — to show the game from a player's perspective. Distributed on Facebook, tapping into an existing food community rather than a pure gaming one.