03 — SEO
A manual, tool-assisted SEO audit of Sclera — a B2B SaaS asset management platform — covering on-page, technical, and off-page signals with prioritised, effort-weighted recommendations.
Context
Sclera is an AI-powered asset lifecycle management platform with an active 125-URL site and a 110-post blog. The site has a solid technical foundation but several high-impact gaps that are leaving SERP performance and click-through rate on the table.
This is a manual, tool-assisted audit covering on-page, technical, and off-page signals with effort-weighted recommendations — the same format I'd run on a client engagement.
Scope
Tools Used
Screaming Frog, Google Search Console, Rich Results Test, Schema Validator, PageSpeed Insights, Ahrefs (backlink placeholders), manual source inspection.
4 Quick Wins — High Impact, Low Effort
01
Add Schema Markup
Organization + SoftwareApplication schema to unlock rich results and AI answer engines.
02
Fix www / non-www
robots.txt points to www, live site uses non-www. Pick one, 301-redirect, align all canonical signals.
03
Write Meta Description
No meta description detected. Google is auto-generating the snippet — reclaim control of CTR.
04
Add OG / Twitter Tags
Links shared on LinkedIn render without a controlled image or title. Notable for a B2B SaaS with active LinkedIn presence.
Priority Scorecard
| # | Issue | Type | Status | Impact | Effort |
|---|---|---|---|---|---|
| 1 | No structured data (schema) | On-page | ✕ Missing | High | Low |
| 2 | www / non-www inconsistency | Technical | ! Needs work | High | Low |
| 3 | Missing meta description | On-page | ✕ Missing | Medium | Low |
| 4 | No Open Graph / Twitter tags | On-page | ✕ Missing | Medium | Low |
| 5 | Not listed on G2 / Capterra | Off-page | ! Needs work | High | Medium |
| 6 | Generic / missing image alt text | On-page | ✕ Missing | Medium | Medium |
| 7 | Sitemap priority / changefreq hygiene | Technical | ! Needs work | Low | Low |
Full Audit Report
Complete findings covering on-page, technical, and off-page signals with the 6-phase process and full tool methodology.
Bottom Line
Sclera has a healthy, actively maintained content foundation — clean sitemap, consistent publishing, keyword-led homepage. The fastest gains are technical and markup fixes (schema, canonicalisation, meta and social tags) plus B2B review platform presence. None of the high-impact issues are heavy lifts. Most can ship within a sprint.